Vibhor Cooking Oils stands on one core pillar - Vishwaas (Trust). To strengthen its foundation with the same core, we tapped into a woman's predictive intelligence with this year's brand film "Pata Hai" (I know). Because the purest form of trust is when someone knows you without them having to tell you.

I conceptualized the idea of Pata Hai, and crafted the film in a way that is relatable to every Indian household. The scenes, visual direction and dialogues were creatively directed by me.