To launch ICICI Bank's InstaBIZ app, we partnered with Shah Rukh Khan to bring a smarter way of banking for business in a way SRK does best - with wit and humour.

I spearheaded the campaign from concept to execution - shaping the film, the storytelling, and the digital ecosystem that brought the launch to life. From the meeting room to the edit table, I was part of it all.

For more information on every piece of creative, please click on it.